Wisdom in our Advertising Dollars

Choosing how to spend funds at Alegria can be a difficult mental wrestling match.  On one hand, we want every dollar than can go to employ more women in Honduras to be used that way.  But the reality of business is that it costs to put our story and our product in front of new eyes.  And getting the word out about what we are doing is essential if we are to grow in our sales, and in turn have the business to be able to hire more artisans.

So today, would you go with us to our Father who told us to ask Him for wisdom? He promises to pour it out on us generously if we will only ask.  We are specifically asking for wisdom in how to allocate advertising dollars: that we would choose the right channels, the right products and media, and the right amount of money.

Thank you for praying that what we invest will come back in huge returns for Alegria and our ability to pay wages and hire more artisans in Honduras!