Faire Market Week & Our Fall Collection Launch

As summer blazes on here in Southern Indiana, it's hard to think fall, but in the fashion world, that is exactly where we are. (and in fact in the apparel world, trade shows are showing next spring's collections.) This week is a critical week for us as it is Faire Wholesale market week - the online wholesale marketplace that we list and sell to most of our wholesale accounts on.  We offer discounts and Faire adds a little more, plus tons of advertising and promoting to retailers to make it a huge buying week.

We have several new accounts we've been nurturing that we are praying for 1st orders from this week. And we are reaching out to our existing accounts and encouraging fall reorders.  Please pray for God to go ahead of us, to help our emails and messages to reach the right people and for them to choose to restock their Alegria displays this week.

Also, we are launching our fall collection to our customers and that is always a hard sell in the blazing heat of summer. We will be starting our fall ad campaign, I'm doing a live tonight on Facebook and TikTok, and we're sending emails and posing organically.  We need our customers to start shopping again after summer (it's been a quiet month online). Please pray that our faithful supporters and shoppers will shop and that we can reach new customers also.

Things continue to be sustainable in Honduras and our team there is strong and working on several projects, including designing for Christmas and winter. And we are setting some new things in place to prepare for hiring new artisans. When the sales support it, we will start that. As always, pray for the women who don't have a job yet at Alegria and are struggling for their daily survival. And pray for the safety and provision for our artisans that work hard every day at Alegria to bring beautiful products to market.