Christmas Shoppers = One Gift Can Change a Life

by Sarah Capehart on Nov 15 2026
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    We're in the deep work and deep prayer season around Alegria. In these next few weeks, everything matters. Black Friday has its name from the concept that most retail establishments operate on credit (and prayers) until Christmas shoppers come in droves and credit can be paid off with revenue. Alegria operates on a paper thin budget and November matters to us. And it does for so many of our Joy-Partner retail stores.

    So this morning I am praying for Alegria to fly off of their shelves, for Alegria to go out the door at our markets today and this week, and the rest of November, and for our online orders to pick up. Revenue in November is usually larger, but it is also what sustains us through January and February.

    Please pray for our artisans as they work, and for their families to be healthy and learn to love and trust the Lord even deeper. 

    But the greatest need for them is a steady salary to put food on the table, clothes on themselves and children and a roof over their heads. So today, I'm praying that the thousands of times the Alegria mission and story will be shared alongside our gorgeous jewelry this week (and today) will move shoppers to choose Alegria as their Christmas gifts this season. Women in Honduras want to go to work and we want to create more jobs, but it depends fully and entirely on our shoppers and their choice for One Gift to Change a Life!

    After you pray today, have you shopped? Today is a wonderful day to change a life!

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